The Millennial Market Shift

If you have designed or marketed cosmeceuticals for a while, you know that anti-aging products have experienced vigorous sales from the 40-and-over demographic for many years now. Though there will always be a demand for high-end gene-expression and neuro-peptide products that treat mature skin, make sure that while catering to the boomers you don’t miss the millennial bonanza.

First off, lets look at some numbers so we know who we are referring to. This is from the Pew Research Center:

“Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028.”¹

Selfies are Shaping Buying Habits

Instagram has brought the make-up artistry terms strobe, tontouring (not a typo, it really starts with a “T”), baking, and cut creasing into the mainstream. Sales of facial masks has increased as users proudly show their masked faces on social media. Anyone can learn to use products like a make-up pro and snap a selfie to prove it. But first you need all those concealers, primers, highlighters, moisturizers, and luminizers.

Millennials want products that furnish instant results instead of skin care regimes designed for long-term use and they are not loyal to one specific brand, preferring to mix and match mainstream brands with independents. Other trends include all-natural, clinical, multicultural, and make-up/skin care hybrids.

“The market shift creates an opening for small, nimble skin-care brands that target Millennial desires.”² -Allison Collins, WWD

Hot Products for the Millennial Demographic:

• Body mists
• Make-up primers
• Luminizers
• Facial masks
• BB (blemish balm or beauty balm) emollients
• CC (color and correct) creams
• Tinted moisturizing fusions
• Nutritional supplements with beauty-related results

Wasatch Contract Manufacturing can formulate a YouTube tutorial-worthy winner clearly targeted to the cash-in-hand millennial generation. We do it all:

• Bottle-filling
• Higher viscosity creams and lotions
• Medium viscosity lotions
• Lower viscosity body washes
• Capping, pump-placing, and labeling
• Tube-filling equipment

Call Wasatch so you can snatch your share of the multi-billion dollar millennial category.

¹Richard Fry, “Millennials overtake Baby Boomers as America’s largest generation,” Pew Research, April 25, 2016, http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/, accessed February 2, 2017
²Allison Collins, “Millennials Disrupt Beauty Industry’s Antiwrinkle Agenda,” WWD, April 27, 2016, http://wwd.com/beauty-industry-news/skin-care/millennial-beauty-antiwrinkle-baby-boomer-10419202/, accessed on February 2, 2016

About Wasatch Contract Manufacturing

Wasatch has been developing and manufacturing unique products for many of the world’s leading consumer product companies since 1998. Wasatch Labs’ Core Competencies include OTC Product Development and Packaging.

Consider Wasatch Labs when you are sourcing a secondary manufacturer in West Virginia for your existing products or perhaps a reliable, experienced laboratory for product development, formulation, packaging and fulfillment.

Wasatch Labs’ Competitive Advantages include Complete In-House Capabilities.

Learn more about Wasatch Contract Manufacturing by visiting us online at: http://WasatchContractManufacturing.com.

Contact Wasatch:

• Adam Green
• ops@wasatchcontractmanufacturing.com
• 801-809-7766

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