If you have provided or marketed cosmeceuticals for a while, you know that anti-aging products have experienced robust sales from the 40-and-over demographic for many years now. Though there will always be ready buyers for high-end gene-expression and neuro-peptide products that treat mature skin, make sure that while catering to the boomers you don’t miss the millennial gold mine.
First off, lets look at some figures so we know who we are highlighting. This is from the Pew Research Center:
“Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028.”1
Selfies are Shaping Buying Habits
Instagram has brought the make-up artistry terms strobe, tontouring (not a typo, it really starts with a “T”), baking, and cut creasing into the mainstream. Sales of facial masks has enlarged as users proudly show their masked faces on social media. Anyone can learn to use products like a make-up pro and snap a selfie to prove it. But first you need all those concealers, primers, highlighters, moisturizers, and luminizers.
Millennials want products that furnish instant results instead of skin care regimes created for long-term use and they are not loyal to one specific brand, preferring to mix and match mainstream brands with independents. Other trends include all-natural, clinical, multicultural, and make-up/skin care hybrids.
“The market shift creates an opening for small, nimble skin-care brands that target Millennial desires.”2 -Allison Collins, WWD
Hot Products for the Millennial Demographic:
- Body mists
- Make-up primers
- Luminizers
- Facial masks
- BB (blemish balm or beauty balm) creams
- CC (color and correct) creams
- Tinted moisturizing creams
- Nutritional supplements with beauty-related results
Wasatch Contract Manufacturing can produce a YouTube tutorial-worthy bestseller clearly targeted to the cash-in-hand millennial generation. We do it all:
- Bottle-filling
- Higher viscosity creams and lotions
- Medium viscosity lotions
- Lower viscosity body washes
- Capping, pump-placing, and labeling
- Tube-filling equipment
Call Wasatch so you can grab your share of the multi-billion dollar millennial category.
1Richard Fry, “Millennials overtake Baby Boomers as America’s largest generation,” Pew Research, April 25, 2016, http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/, accessed February 2, 2017
2Allison Collins, “Millennials Disrupt Beauty Industry’s Antiwrinkle Agenda,” WWD, April 27, 2016, http://wwd.com/beauty-industry-news/skin-care/millennial-beauty-antiwrinkle-baby-boomer-10419202/, accessed on February 2, 2016
About Wasatch Contract Manufacturing
Wasatch has been developing and manufacturing unique products for many of the world’s leading consumer product companies since 1998. Wasatch Labs’ Core Competencies include Plumping Product Development and Packaging.
Consider Wasatch Labs when you are sourcing a secondary manufacturer in New Mexico for your existing products or perhaps a reliable, experienced laboratory for product development, formulation, packaging and fulfillment.
Wasatch Labs’ Competitive Advantages include Product Packaging.
Learn more about Wasatch Contract Manufacturing by visiting us online at: http://WasatchContractManufacturing.com.
Contact Wasatch:
- Adam Green
- ops@wasatchcontractmanufacturing.com
- 801-809-7766
Vital Wasatch Documents:
- Read and sign our Wasatch Contract Manufacturing NDA
- Complete our Wasatch Contract Manufacturing Application
- Review our Wasatch Contract Manufacturing Check List
- Read through our Wasatch Contract Manufacturing Process Flow-Chart
- Take a look at our impressive Wasatch Contract Manufacturing Wasatch Scorecard
- Here is our official Wasatch Contract Manufacturing Tax Exemption
For more information about Wasatch Contract Manufacturing, read our official company documentation:
- Wasatch Contract Manufacturing Newsletter
- Wasatch Contract Manufacturing Ad Sample
- Wasatch Contract Manufacturing Lab Tour Invitation
What great human said:
“The body does not want you to do this. As you run, it tells you to stop but the mind must be strong. You always go too far for your body. You must handle the pain with strategy…”
-Jacqueline Gareau
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